Electronics World

What is Electronics World about?

Electronics World is one of the world’s longest established electronics titles. Formerly known as Wireless World, the magazine has been published since 1913 and is celebrating its centenary in 2013.

The magazine has historically been a leader in promoting electronic design ideas and it’s been a well-known and respected forum for electronic design engineers to communicate these concepts. Famously, Electronics World gained worldwide recognition for the publication of the Arthur C. Clarke article on Extra Terrestrial Relays in 1945. This visionary article was the first to introduce the concept of geo- stationary satellites for global communications.

Unique features

  • Monthly paid-for subscription magazine, available in print and digital formats
  • It remains one of the few English language titles that still publishes how-to type articles, and actively encourages electronics design engineers to communicate their ideas
  • Technically in-depth content requires the reader to have electronics design engineering skills
  • Format designed to educate, inform, entertain but also used as reference

Who reads Electronics World?

Electronics World is a pan-European publication based in the UK. Its readers work across numerous market sectors including (but not limited to):

  • Communications
  • Industrial
  • Defence and Aerospace
  • IT
  • Medical
  • Automotive
  • Manufacturing
  • Audio
  • R&D
  • Academic

Who advertises in Electronics World?

Advertising is supported by major electronics companies and distributors, including:

  • Mouser
  • Linear Technology
  • RS Components
  • Farnell
  • Microchip
  • Agilent
  • Radiometrix
  • LeCroy

Advertiser case study

Client:
Mouser Electronics

Challenge:
The marketing challenge for Mouser in 2012 was to promote brand and product awareness with a focus on the European electronics industry.

Solution:
We selected a mix of full page advertisements, advertorials, website banners, e-casts, e-newsletter sponsorship and press releases to achieve our targets.

Result:
“Electronics World offered an excellent promotional package which provided us with the opportunity to fulfill our marketing objectives of increasing brand awareness and generating sales leads.”
Graham Maggs, Director Marketing EMEA, Mouser Electronics